The Globe 0917 event held at the NBC Tent last week kicked off the holiday vibe several notches higher.

We all know that the advent of the –ber months invariably puts everyone in a festive mood.  And with the holidays a hop, skip and a jump away, Globe keeps finding more ways to make merry.  Just was the case when Globe threw a glamorous party to celebrate the Lucky 0917, which is the select group of Globe customers who have been with the brand since it opened its doors in 1994 and whose 16-year tenure with the brand has led many of them to be its most ardent advocates.

To celebrate its most loyal customers, Globe hosted Lucky 0917, a chichi party for its longtime customers, on October 6 at the NBC Tent in Bonifacio Global City.  The Lucky 0917 subscribers wined, dined and feted in a modish 70’s music night as Globe let them celebrate their status as Globe’s pioneer subscribers. 

And in an exclusive treat not available anywhere else, they got the chance to win one of 200 limited edition BlackBerry Bold 9700 handhelds, each one coming in a chic snow-white hue that cannot be found in stores.  What can be more fantastic than that? Ate plenty, drank merry, danced and boogied the night away and most went home with a stylish snow-white BlackBerry Bold 9700 in their hands –exclusively handed out by Globe during the event.  It is truly a limited edition since it won’t be sold in the Philippines ever, not even by Globe.

The live band provided the upbeat music all night that suited the celebratory atmosphere everyone was enjoying that evening.  Catching a topnotch smartphone while lavishly partying can very well blast anyone off to a happy frenzy. 

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The BlackBerry Bold 9700 is a smartphone with high-performance features including crisp screen resolution, long battery life, connectivity via Wi-Fi, Bluetooth and HSDPA. And when coupled with Globe’s Super Surfing capabilities and the myriad indulgent perks that come with being a Globe user, the Bold is perfectly poised to meet the needs of even the most astute users with their multi-faceted lifestyles.

Jay Beltran, Head of Loyalty and CRM, says, “Our customers are our reason for being, and forging lasting relationships with them is important to us. Everything we do is intended to delight them and to assure them that they made the right choice when they picked Globe. And for our pioneer customers, those who have been with us from the very beginning, we want to make it truly rewarding to be Globe-connected. The limited-edition white BlackBerry Bold 9700 is our way of saying thank you to them for putting their trust in Globe for all these years.”

In its 16-year heritage, Globe has broken ground in communications, introducing a host of firsts: the country’s first text messaging service, SMS or Short Messaging Service; Globe Platinum, the first exclusive membership providing preferred service for discerning subscribers; the first selection of customizable design-your-own freebie-enriched postpaid plans, My SuperPlan and My Fully Loaded Plan;  and recently the largest and most comprehensive rewards program in the industry, My Rewards, My Globe, open to over 24 million Globe, TM and Tattoo postpaid and prepaid users. 

Globe has a lot to celebrate indeed, being the NUMBER ONE postpaid brand in the country from its pioneering years until its 16^th year… and as a leader in innovation, Globe continues to offer more to delight its millions of customers which shows that being #1 will be the same for the Globe brand for many years to come.

Globe 0917 Event Album  

 Thanks to Coy Caballes for the invite!

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